Colours May Vary: 'I Like it. What is it?' Book and Framed Print
I Like it what is it? It's bold, tall and high impact and perfect for grabbing attention. Each letter is symmetrical and feels sturdy on a page, the flat apex and even width, thick stems suggests it's a block font in origin and despite it's simplicity it has a very loud and page controlling character (perfect for headers or titles, definitely not suitable for body copy). It feels masculine with it's tall squarish shape and has a distinct look about it with the varying crossbar height, on the A the crossbar is lower making that glyph particularly eye-catching.
Ping, Ratatat, Twack, Kapow, all display block characteristics (thick even stems, flattened apex's/corners, bold dan serif) but retain different characters an details. Ping's san serif, incredibly heavy weighted font is a block font, it's dramatically wide glyphs make it appear very heavy and sturdy on a page and the large pt. size gives a sense that the word is being shouted at you. Ratatat is also san serif but thinner and a lot friendlier, it's rounded stem ends give the typeface a bubbly look, as if each letter would bounce if dropped from a height. Thwack feels very comic book, tall, san serif with uneven/irregular stem widths (adding a hand rendered dynamic) and an angular cross bar on the H. Kapow reminds me of football type with it's sawn off corners on each stem and an blocky look to it's glyphs, it gives the typeface a masculine quality which is added to by the line weight and the tall cap height of each glyph.
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