Thursday, 30 April 2015

OUGD505: Studio Brief 2- Initial Ideas


From reading the book and understanding its content I came up with a few different ideas. The first was based on a section of the book that discusses sound waves. Dawkins discusses the way that the brain decodes sound and how it can reconstruct it again in the form of imagination and imagery. 
'At one level it is all done by a pattern of air pressure waves, a pattern whose richness is first unwoven into sine waves in the ear and then rewoven together in the brain to reconstruct images and emotions.'


My second idea also came from the same chapter about the unweaving of sound waves, Dawkins shares a poem by Keats on the Nightingale's song. To represent something beautiful in a scientific way I decided to record or find footage of a Nightingales song and play it through recording equipment to get a visual representation of the song, hopefully through pitch rather than volume.


The third idea was based on two parts of the book. The first was the decoding of DNA mixed with the second, the prelude of the book. 'The set of possible people allowed by our DNA so massively exceeds the set of actual people. In the teeth of these stupefying odds it is you and I, in our ordinariness, that are here.' A strand of DNA would be made up from lots of little dots to represent the number of potential people who aren't here.



After some crits and feedback I decided to go with my first idea, it was felt that this was the strongest and most conceptual. It would also fit best with the constraints to colour that was required of the final design- my initial want was to make the cover very colourful to represent rainbow, but the two colour plus stock restrictions made me have to think outside of the box.


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