The development of these designs was very simple. In order to keep the tone of the designs positive and light I outlined the images in a way that made them appear to be hand drawn and friendly.
With the type especially I wanted something that looked hand drawn, almost childish or naive to truly push the personal friendly voice within my logos.
Once everything was produced and laid out I sent the design to the English Stamp Company to create a simple stamp of the logo that I can use on the back of prints and designs. I feel using a stamp instead of digitally printing the logos will be cheaper in the long run and will continue the theme of hand made and hand drawn designs.
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