During the session we went through the hierarchies of a newspaper and discovered how papers use their layouts in order to direct your eye across the page. The assumption would be that what draws the eye first would be the headlines, followed by the images followed by the text, however as we dissected a page it became apparent that the main feature of any publication is its advertisements and depending on how much that publication relies on it's adverts for income the more they dominate the page (the metro for example is crammed with adverts first and reports the news second).
To continue this task we were asked to dissect three newspaper pages, three websites and three magazines. We were to do this by removing the most eye grabbing feature from a page, followed by the second and so on and then align all the content in order of its visual dominance.
The first is a page of i that I chose due to it's incredibly eye dominating advert. From what I can tell in this case the advert was crucially the largest feature on the page and it's placement causes the eye to travel upwards along the main headline, down to the picture and back to the advert again. The layout does all it can to keep returning your focus to the ad.
What was surprising is that the least dominating features were the main bodies of text and the stories themselves, although they cover over two thirds of the page they seem to take a backseat when it comes to grabbing our attention.
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