What is SEO?
A way of making alternations to a website according to the criteria that search engines use when 'crawling' web content.
Page Authority
How likely a web page will be ranked in a search engine based on SEO, internal hierarchy and sentient relevance.
Domain Authority
How likely a domain (the whole website) will be ranked in a search based on age, popularity and size.
Factors that affect SEO
On Page
Content
HTML
Page/site architecture
Off Page
Links
Trust
Social
Personal
Violations
Irrelevant/weak content
Spam
Paid for links
Outside advice for producing a site with ideal SEO
Periodic Table of SEO Success
SEO Startup in Under 10 mins
How to apply SEO to my own website (Using Google SEO Starter Guide)
Page title
Have the page titles give some description about the site and what it does, for none home pages (child pages) have name of website tied in with page title.
e.g home- bee aware - raising awareness and sharing tips for bumblebee conservation
page- what can we do for bees? - bee aware
Starter page titles
Page titles that accurately and briefly explain the content on that page
e.g. conservation tips
Summarise each page
Write short summaries for each page explaining what content is on that page, this can be used in 'snippets' when being searched in google
Unique descriptions for each page
Make each page stand out from the others whilst remaining uniformed under one domain
Improve URL structure
Use descriptive categories and file names that can be searched for, avoid generic URL/page names such as page1.html and don't be over excessive with words.
Create easy to read text
No sloppy text or grammar, use words people are likely to search for.
e.g. running shoes as opposed to athletic footwear
(For sites with more/larger amounts of content)
No 'deep' resting
e.g. …dir1/dir2/dir3/dir4/dir5.html
Breadcrumb lists to allow access to previous pages
e.g. Home>site>specific page
Plan navigation based on homepage
Divide categories into separate sections, group things together avoid mixing large amount of content from different topics in one page
Style Guide
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