Project Rational
MOO is a business that helps other businesses. The are an online and print based company that helps small businesses create well designed stationary and promotional material.
Recently that have updated their image tagline to: Design Works Wonders. Their challenge is for creatives to produce a visual representation of this tagline and to really demonstrate to their customers that design can work wonders.
The solution can be any medium as long as it's playful, interesting, visually striking and that fits into the moo personality. They are looking for the idea to promotes awareness that Design Works Wonders in business, look striking and visually engaging, get their customers excited about MOO, makes people smile and encourage people to visit moo.com.
Initial Ideas
Seeing how open and free this brief was I wanted to set it as challenge and complete it as a day brief. My initial idea came from something I've created before for my own personal branding- a chain reaction.
The chain reaction in this style of illustration is not only fun and interesting, but also represents the ease with which a business can flow from creation to promotion when they use MOO.
I decided to take the tagline and extend it, in order to cover the vast range of businesses that MOO assists I wanted to create a range of posters and use 'design works wonders for...' making it personal, relevant and demonstrating just how many types of businesses can benefit from MOO's services.
The four business sectors I chose to use were administrators, bakers, mechanics and beauticians and for each chain reaction I would use tools and instruments used by each job. E.g. for bakers there would be bread, scales, whisks, for beauticians make up, hair brushes, mirrors etc.
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