In order to appeal to a younger audience we wanted to take a slightly cheeky tone and use some hand rendered type to create a none authoritative look, we did this by using a cross to represent an expletive as well as a cross in a voting box. Using examples of Vanessa's handwriting I created a digitised type to complete the none formal look and feel of our posters.
The whole campaign would be a pack handed out and delivered to student accommodation and universities. As well as containing a booklet on how to vote, information on the parties and a form to register to vote there would also be badges and key rings.
I designed these as well as the posters for the final campaign.
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