OUGD505: Study Task 4- Ideas

Idea Generation

After combining all of our research we began using design thinking, listing down issues and potential solutions for our voting problem. 

The main issues we found was a distinct lack of trust and a feeling of not being heard felt by the younger generation of voters. There was a sense of apathy and uncaring with politics felt by 18-22 year olds as well as not being informed enough about politic policies, party views and issues. We also discovered that most 18-22 year olds are easily distracted and demand to the point, simplified information without too much waffle.

Idea

The idea we came up with revolves around the tagline 'Because it matters'

We want to create a campaign that engages in a no nonsense not patronising way to inform 18-22 year olds that taking part in a vote does truly matter. We would focus on the policies that will directly affect audiences of that age and explain that if they have an issue with the way it's done the only way to change it is to do something, because it matters.

We'll be creating a pack that can be handed out at uni's and sent to student accommodation filled with basic information on each party, highlighting political policies and issues the generation faces and a guide on how to vote. We would also include a voter registration form, a poster, badges, key rings and even bottle openers.

There would also be a digital arm for the campaign including twitter and facebook pages as well as youtube videos discussing issues relevant to younger people and the policies that matter to them.

The whole idea behind the campaign is to try and make it personal for young voters, to connect them to politics by discussing the policies they care about and that directly affect them. It would explain that although they may not like the process, or the politicians involved if they want change or have an issue with whats happening  the only way they can actually do something about it is to become involved with the political process and vote. They should take part in it because it matters.