Design Practice: OUGD503: Joe Pointon Project

Project Rational

Over the course of the responsive module we've had many different emails forwarded to us with opportunities for briefs and design work. One particular email was from a student of the Leeds College of Music looking for some personal branding; a logo design and business cards. He was looking to brand himself as a music producer, the kinds of music he creates don't fit into a specific genre, making him more of an all rounder. The recipients of this branding will be potential clients, work placements and people in the industry.

As one of my responsive briefs I was keen to work with another student so when the opportunity came along to work with students from the Leeds College of Music I went for the chance. A lot of the second year music students are currently branding themselves and require the help of graphic design students to produce logos, web designs and brand guidelines.

I was contacted by one of these students.

After explaining that I wouldn't be able to physically produce his website due to my lack of coding skills, I accepted the challenge and arranged a meet up day to outline what his requirements were and what messages he was trying to communicate about himself and his music.

We talked over coffee and I got a gist of who he was. His music isn't a specific style, he acts as more of a Jack of all trades when it comes to music production and the target audience for his website and his logo would be professionals in the music industry so I felt it was important to create something simple and clean- a text based logo that could appeal to a wide range of audiences instead of specific ones.

I began work on the logo design and just started mocking up ideas in illustrator. I looked through some free fonts to see if there was anything san serif and clean that would be suitable for the design.

The mock ups were fairly simplistic as I was just playing around with positioning, opacity and lines. However I didn't really feel like I was onto anything solid so I collected a selection of my ideas and emailed them back to Joe for his opinion so I could gauge the direction I'd need to go into next.