OUGD504: SB4- Research

Printed Advertisments

Found on 25 creative designs- From up North

From Creative Bloq's- 100 Brilliant print adverts.

I've been keeping an eye out for conservation related adverts seeing how my site is a conservation related site. However, I am yet to see an advert that doesn't attempt to scare and shock audiences; it's still a powerful message but one that I feel has been drastically overused. I also feel the smaller scale of my project (UK based) and the simplicity of the actions required to make a difference will make it easier to produce a positive friendly campaign as opposed to a fear mongering one. 

I had to include this design because it's a great example of a digital campaign translating itself into a printed one. The iconic style used in dumb ways to die works just as well in printed physical version. I think because of how ingrained the animation has become to audiences you can't help but hear the song as you read. 

For a bed and breakfast, brilliant isn't it?

This one just makes me smile. It's also very clever taking real life and turning it into a single colour. Quirky ideas with strong ties to the product or brand seem to be what makes my favourite printed ads the strongest. 

Augmented/Interactive Design

The capabilities of augmented design range widely. Using technology it seems the possibilities are endless when it comes to what can now be done with printed media. 

Adding an interactive element to it's catalogue Ikea engages it's audiences with the products and allows them to visualise what furniture could look like in their homes. It gives virtual tours and 3D examples and immerses the customer in the ikea world. 

Sometimes it's easy to assume that a smart phone is the only way of adding augmented elements to an advert, however Pepsi manage to turn a bus stop into something special without a smartphone being needed. This advert gets people exciting and makes them interact with the camera and video. And most importantly it makes people look on the other side of the bus stop and view the large poster for Pepsi Max. The combination of enjoyment coupled with product placement makes audiences connect those positive feelings with the soft drink as well as photograph, film and share their experiences ultimately sharing the campaign with the world.