For studio brief four we have to create printed adverts for our website that include an element of augmented design. They need to be interactive and interesting so here are my initial ideas about it.
I want to create two different sides of the printed campaign.
The first uses billboards, magazine ads and large posters that contain the bee aware logo and a barren landscape with the worlds 'a world without flowers/bees- use your phone to see more'… or something like that. When an member of the public uses their phone with the advertisement sudden the message changes 'simple actions can save bees' or something like that... and the landscape becomes filled with flowers.
The second is printed materials such as leaflets and business cards that will be made out of handmade paper containing seeds. Screen pretend type and logos over the top will contain the website, and basic instructions 'plant me to save the world'… or something like that. When a smart phone is used with the leafless it will show you the potential flowers blooming out from the card but also take you through a guide on how to plant the flowers and maintain them.
I also had an idea of an 'eco box' made similarly out of the seed filled paper but a flat design you fold into a box, fill with soil and bury. This might just be an awkward version of the little cards and leaflets but I still like it.
Hopefully the leaflets could contain a loose page of seed filled paper or in magazine ads the little 'plant me' cards could be attached to the page. This will scare people with the harsh truth but then give them a simple and easy answer to the problem.
Though this campaign I want to make people not only care or sympathise but also take action and actually do something and I believe providing them all the tools for doing so will encourage people to participate.
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