Today it dawned on my that I love Avenir. It often makes it into my final choices for type no matter the subject. It's wonderful, san serif and has many applications. Plus it's just so simple, with it's even with stems, their thinness keeps the weight light and makes the font rather delicate and slightly feminine. It's very rounded bowls, shoulders and tails makes it informal and approachable and the font feels most in character when used in lowercase.
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