Friday 27 February 2015

OUGD503: Joe Pointon Project Return

After being stuck for a few months and unsure where to go I picked back up with the Joe Pointon music production logo. I wanted to create a design based on his name, make it something personal to him, so I chose to work on the 'point' from Pointon.





After playing around with a few experiments these were the designs I ended up producing.






The concept behind it all is, one, a play on Pointon. Point demonstrates effectiveness, on target and a direct approach- I've shown this through the dots inside the o's. Also the o's look like targets, on target music production, any composition will be on target with what the client requested.


Two, the close connection he would have with his clients is represented through the strike in the surname; linking one person to another, concept to production, film to music. 


And three, playing on the all-rounder style of his composition. He had previously explained that he doesn't produce music for any specific setting/client/genre and I wanted to show this through the icon (the triangle). The idea is reaching all areas and having no boundaries, triangles are also the strongest geometric shape making him the strongest choice for a client.


From here I will now be working on the scamps and layouts for the website, I wanted to make certain that the brand and concept was secure before I began to tackle it in a digital format. I've sent this to him with the suggestion of producing some business cards- these will be simple to do now I have the fundamentals of his image, so we'll see what the reaction is and where I go from here.

Thursday 26 February 2015

OUGD503: Group Responsive: Design Thinking

After doing research into scavenger hunts and potential places for our hunts to take place we decided to take a step back and apply design thinking to our problem. Instead of looking for a direct solution we would analyse our problem and all of it's aspects and devise a solution based from this.


We started by picking out key words from the brief and then wrote notes on our four key areas: defining the problem, identifying the target audience, the solutions requirements and potential formats.




For each category we were able to devise a rough idea.
The problem with conservation is that most people don't feel a personal connection, the problem seems to big, it's difficult to remember to implement small changes daily and to keep them within a budget.

Our target audience is 14-24 year olds, people who aren't already environmentally conscious and who belong to an easily distracted generation. We want to aim at people who use mobile devices daily and potential trend setters and selfie takers.

Our key requirements are creating a product that has longevity, that has a reward system, that encourages action and is most importantly, fun.

The potential formats include mobile apps and websites- something that can run across all social media. But we also feel it would be important to include a real world branch of the campaign as people attach to an idea better if they have physical interaction with it.

Friday 20 February 2015

OUG505: Real Problems, Graphic Solutions

The problem we were given to solve is based around money and the economy. We chose to look into political parties and their policies based around money (spending, intended tax alternations, money divisions etc)

I chose to look into the Labour party, here are their core policies at a glance

1. Raise the Minimum Wage to £8 an hour and ban exploitative zero hour contracts 
2. Freeze energy bills until 2017 while reforming the broken energy market 
3. Cut the deficit more fairly by asking those earning over £150,000 to contribute a little more through a 50p rate of tax 
4. Get at least 200,000 homes built a year by 2020 and deliver a fairer deal for private renters 
5. Scrap the Bedroom Tax 
6. Require all firms that have a major government contract to offer apprenticeships 
7. Repeal the Tories’ plans to bring competition and privatisation to the NHS 
8. Ensure the NHS has time to care with 8,000 more doctors and 20,000 more nurses, funded by a mansion tax on homes worth over £2m 
9. Control immigration so that entitlements to benefits are earned and wages are not undercut 
10. Devolve power to Scotland, Wales, and the cities and counties of England

A graphic solution must be developed in response to the research, design justifications must be purely research based and chosen out of contextual understanding avoiding personal or aesthetic influence.


Our Response:

A website where users can select from a number of options and certain categories (education, pensions, minimum wage) they feel would personally connected to; and are then taken to a page listing each parties policy and intended spending on this issue.

Colours: The responses for each party would be in each parties colour to make them easily recognisable. 

The look: similar to price comparison sites for choices and decisions for easy usability





Thursday 12 February 2015

OUGD503: Penguin Brief- Further Research

It's been a long time since I looked at this brief, and I was very stagnant with ideas and suggestions, certainly conceptual ones and really needed a shot of inspiration.

I wanted to look into ways of visualising data again but didn't know where to start so it was suggested to me to have a look at Information is Beautiful by David McCandless. The different methods for visualising information were very inspiring and visually beautiful. I took some photos of my favourite pages.



I think following this method for beautiful data visualisation could potentially produce a really stunning cover. Also I want to make sure the design I end up producing has a more conceptual connection to the book rather than just an illustration of a fact or some random graphics. It also works on the purpose of the book itself, presenting serious and sometimes dull data in a funny and easy to digest format, so I feel this should be reflected in the design. 

Wednesday 11 February 2015

OUGD503: Responsive Collaboration Research

Project Rational

The WWF have released their brief for D and AD 2015. The challenge this year is to inspire 14-24 year olds to not just become aware or donate but actually to take action and change their behaviour to benefit the planet.

The solution must make audiences aware that we all have an effect on the planet's health and it must appeal to the 'always on' generation with at least one digital format. The solution must not just engage people but inspire action.

The considerations to take into account include the reasoning as to why this generation doesn't get involved, what barriers and restraints are causing them to not make changes and take action, how to make the issue real to people as opposed to just a bunch of facts and figures whilst also educating people about the fragility of our wildlife and the balance that's required with different ecosystems. 

But most importantly it must be done with a positive tone as opposed to the usual scare tactics the WWF employs. Every day conservation- let them know that small changes and small actions can make a big difference. 





After meeting up with the group we discussed a few initial ideas and separated to research the potential of them. Our first idea is an eco related scavenger hunt, something engaging and fun with a positive tone of voice.

Our main inspiration for the tone of this campaign is 'Follow the Frog' by Rainforest Alliance.





So I started looking into social media related scavenger hunts as a format for the final campaign.


Firstly I read through some guidelines for branded scavenger hunts and looked at potential platforms other than the obvious (facebook, twitter etc)


Basic
Keep it non gimmicky, make it easy to participate to reach the highest number of audiences; the goal should be clear and the words shouldn't alienate audiences.
Understand the audience thoroughly, make sure flexibility can be achieved and make it easy to share. 

Rewards
Make the rewards many and seem easily attainable to get maximum people involved.
Use tiered structure for rewards. Make the prizes meaningful and share/news worthy, give prizes for more than just the end of the competition.

Support
Create buzz, get the timing right, make people interested before it starts.
Media support is crucial, promote on all avenues, TV, news, magazines as well as internet sites of all varieties. 



Potential avenue: Pinterest found here


Setup a digital scavenger hunt across all of your web properties. Ask your social media followers to assemble a pinterest board containing a specific set of images. The first person to assemble the board correctly, and to submit it to you, wins something fabulous.



Taco Bell Dollar Scavenger Hunt




To promote eleven new items on it's dollar cravings menu Taco Bell launched 'The Eleven Everlasting Dollars' campaign. The campaign consisted of releasing 11 dollar bills in 11 cities over 11 days with the serial numbers of the bills recorded and announced daily on Youtube. The promotion was annouced across all platforms of main social media (twitter, facebook, snapchat, vine and youtube). 



Find Red


Google street view going to Toronto and M&Ms took the opportunity to hide red M&M's in various locations across the city where the street view camera would be able to view them. In Nov 2010, M&M's asked Canadians to 'find red' for a chance to win a red smart car. M&M released a promotion video to see how Red got sucked into google street view in the first place.



The search took place on the M&M website where people could browse through the streets of Toronto with google maps to find the missing M&M. Hints and clues were released over 4 weeks on the site, twitter and facebook. Further hints were embedded into QR codes on posters, barcodes on M&M packets turned into QR codes, and 4 square check ins from Red himself. They even hid clues in original youtube video. The result was an average of 19 mins time spent browsing, 4X the average, as well as 8.4 million PR impressions, 7 million QR poster views 225,000 twitter impressions. Despite the fact it the game could only be won by Canadians, people all around the world still played along.




Find Choo


Jimmy Choo organised a real-time treasure hunt around the city of London using Foursquare. Pairs of Jimmy Choo trainers 'checked in' at various locations across the city, people who managed to arrive at the location before the trainers left were able to pick a pair in the style and choosing of their choice. The spots the shoes checked in at were all high end and trendy locations suitable for their target market such as Lounge Lover, The Hummingbird Bakery and Mortons.


Mini's Mini Getaway


Hunt and catch a virtual mini in Stockholm in order to win a real mini countryman! People would find the virtual mini using their smartphone and an app that could be downloaded from mini's website. They then would track it down and could 'take it' once they got within 50 metres of the car. Then the game began, they would have to run and keep away from everyone else playing the game as anyone within 50 metres could take the virtual mini away. If one person still had the virtual mini in their possession after one week the car was theirs. 


Tuesday 10 February 2015

OUGD505: Science Denial: Homeopathy

The Case of Penelope Dingle: Death By Homeopathy

In 2003 Penelope Dingle was diagnosed with rectal cancer. Her personal homeopath Francine Scrayen knew that she had suffered from rectal bleeding since October 2001 and waited 12 months before recommending she go to a doctor.

She was told by Scrayen that her cancer could be cured through homeopathic medicine but only if she rejected all other forms of treatment. Under influence from her partner Peter Dingle as well as her homeopath she decided to take an alternative method to treating her cancer. 

She began to deteriorate rapidly and feeling a lot of pain, her homeopath and husband told her the pain was in her head and that a psychic had predicted her getting well. Not only did the psychic had predict that she would be cured but that the three of them were going to get rich off of the miracle cure. (After Penelope's death it was discovered that her husband and Scrayen had begun writing a book about the use of homeopathy to treat cancer).

She was told to lie to her family and friends about how bad her condition was; they only found out she had cancer at all in late 2003, due to the negative vibes they would supply that would hinder her treatment. 

After 7 months of homeopathic treatment Penelope's cancer status went from 'good chance of survival' to 'no longer curable'. After a series of operations to remove her colon and some of the tumours she did recover slightly however, she died eventually in 2005.

After her death her husband remarried later that year, to a homeopath.

He was quoted writing this in his blog the day after a programme on Penelope's death was released. 


Even a woman from the homeopathic council mentioned this that was later put in the case report.

Some heart wrenching letters from Penelope to Scrayen can be viewed here, this was after Penelope was taken into hospital to receive medical treatment and received her key surgeries. 



This resource will be one I will come back to when I look into anti vaccinations further however, for now I will only look into the homeopathy cases. What's the harm houses a collection of data showing cases of people who have been injured or even killed under the practice of different 'alternative' medicines. The homeopathy page contains 437 cases of people who were harmed by the use of homeopathy.

Here are just a few of the stories.


Lorie Atikian
Age: 17 months Ontario, Canada

Died (malnutrition, pneumonia) September 25, 1987
Lorie's parents, concerned about modern food additives, were advised to give her an organic vegetarian diet. She was also treated with herbal & homeopathic remedies and an energy machine. Her parents were convicted of neglect. Case in depth


Cameron Ayres
Age: 6 months Fulham, west London, England 

Died May 1999
Cameron was born with a rare but treatable disorder, but his parents distrusted conventional medicine. A nurse/homeopath begged them to take him to a doctor, but they refused. He died. Article on BBC news

Taken From Article
Cameron died in May last year after suffering a defect in his metabolism which caused a swollen stomach and testicles, extensive nappy rash and an enlarged liver.

He was fed honey and vinegar from an early age by his parents, Jeremy and Sylvie Ayres.

They refused to take Cameron to a doctor, instead visiting a homeopath who begged them to have him treated using conventional means.

Experts believe the baby either suffered an intolerance to a sugar present in fruit and vegetables or there was a defect in the way his body used fat for energy.


Lucille Craven
Age: 54 Pelham, New Hampshire 

Died (untreated cancer) 2000
Lucille concealed the diagnosis of breast cancer from her family. She secretly consulted a naturopath and took homeopathic remedies. She also used quack treatments like blood irradiation. Her cancer raged out of control and she died. Full story here


There are many more and going through each case is making me currently more and more depressed. I'll potentially continue at a later point but until then I'll move onto another part of this topic. Perhaps making these serious issues not depressing may be a way of communicating them, like with Cunnigham's books.

What is Homeopathy?

There was a basic description of homeopathy in the Science Tales book mentioned in a previous post

(pages)

But I also wanted some confirmation and who better to rely on for cold hard fact than Richard Dawkins- after watching his programme enemies of reason I discovered this about homeopathy.


Homeopathy began in the early 19th century and was started by a man named Samuel Hahnemann as a way of boosting the 'natural spirit'. The foundation of homeopathy is the belief that 'like cures like', or what causes symptoms diluted can cure them e.g. onion diluted can cure streaming eyes or snake poison diluted can cure stiffness. The belief also says that the more diluted a substance, the stronger the medicine and most prescribed homeopathic medicine contains 1part solution in 100^30 parts water. As Dawkins says that's not one drop in a fish tank, not one drop in a swimming pool or a lake, of even one drop in the ocean equivalent. In fact the equivalent is 1 drop per all atoms in the solar system combined. 

The belief that something so diluted can actually have an effect is the idea of water memory- that water can hold onto the memory of an ingredient it once contained. 

The NHS has a homeopathic clinic that was renovated for (in 2011) £10,000,000 equivalent. The head of this clinic when asked says 'Sometimes I'm not sure of the plausibility... I couldn't stop even if I wanted to because my patients wouldn't let me.' He also says when asked how it works (in relation to a heavily diluted salt solution) 'I don't know how it works, nobody knows how it works. That doesn't mean it doesn't work'


Political Cartoons
Cartoons have always been a light hearted way of presenting serious information. Also the satirical humour appeals to me.

Here's some on homeopathy.







OUGD505: Science Denial


As part of my research on science denial I bought this book/comic. Not only does it outline some of the fears/worries/facts about major scientific issues such as fracking, homeopathy, vaccinations etc, it explains them in an unbiased and very straight forward way. Plus an entire chapter on science denial.

The use of the comic medium has often been used to tackle political issues in small snippet comics/illustrations but tackling major issues in a large novel format is something rarely done. After blitz reading this in under two hours (not out of necessity but seriously I was that absorbed into it I just kept reading) I went straight to Amazon to buy his other book on the economic super crash.

Here are some sections from it I really enjoyed and some issues that I would like to look into further.



Thabo Mbeki president of South Africa didn't believe in scientific cures for AIDS he isn't thought that natural remedies could cure HIV positive mothers. Because of his actions an estimated 300,000 people died and many children were born HIV positive.

Also I want to look more into homeopathy and the negative effects this quack form of medicine has had. The book mentions a story about Penelope Dingle, a cancer patient who turned her back on traditional medicine despite her tumour being very small and said to be curable. She ended up dying because of her faith in homeopathy and I know this isn't the only case.



Anti(whatever)campaigns and fact suppression. All evidence linking smoking to cancer was suppressed and the ones that found no correlation revealed. I think there may be the modern equivalents- anti vaccination studies being one.

The story behind the anti vaccination movement and how much damage it has caused since then.






The difference between evidence and opinion. Also why people are scared of science? Is it simply because they don't have all the facts or is it because they believe a fact and an opinion are one and the same?


Climate change. How can people deny it? Why do people deny it?


Wednesday 4 February 2015

How to Blog Effectively

How to Blog Effectively

One: Try Writing in 3rd Person
Writing a post in third person can help cut the crap and get straight to the point.

Two: Write Objectively 
When talking about work and design decisions make sure everything is explained in a objective way. Although design decisions can be justified with personal preference there are many more factors to consider when properly analysing personal work whether they be cultural, contextual, audience based, about communication, primary research or literature. 

Three: What's the Difference?
Describing: to give a detailed account in words. 
Analysing: examine (something) methodically and in detail, typically in order to explain and interpret it.
Evaluating: form an idea of the amount, number, or value of; assess.
Contextualising: to look at something pertaining to, or depending on the context.
Theorising: to form a theory or theories about something. 
Narrating: to tell a story.

Four: Summarise Small Changes
Sometimes during the process a series of small changes/design decisions will occur. Instead of talking about every little decision with a stream of images summarise and evaluate the accumulation of design changes. This will cut the crap and decrease the waffle.