Saturday 22 March 2014

OUGD404: Type Journal



The Trinity Kitchen

The san serif typeface used for the tortilla sign has been selected due it's mexican look, it's tall, even width stems and ascenders seem to mimic a block font, possibly attempting to reflect the typefaces of the 1800's Wild West era. It most likely isn't a block font though, due to the sharp pointed apex on the A, and more likely to be of silicone origin. It's bold, sturdy with well balanced glyphs and manages to remain simple dispute being dotted with decorative details such as the round and evenly spaced O, the stunted angle of the R's descender and the triangle crossbar o the A. The crossbar's little triangle, most likely used in this case to represent a tortilla chip, gives the typeface a playful and funny character. Overall however it's bold distinct shape, personality, and pleasantly perfect round O draws the eye and makes it very appropriate as a sign font.

The rib shack typeface is most definitely a block font, it also looks very American with it's large bold and square like glyphs. An evenly spaced san serif, it's minimal, simple and creates an incredibly strong, heavy shape when used as a whole word, especially with all characters set in uppercase. Each glyph is balanced and symmetrical and devoid of detail. It's a no nonsense, straight to business type face reflecting the tone and attitude of New York and as a sign it is very effective at grabbing attention.

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