Wednesday 9 March 2016

OUGD603: Penguin Award- Further Ideas and Research


I went back and looked through my initial sketches picking out the three that I liked the most and producing some more detailed doodles of them. After this stage and due to other deadline I left the project alone for a while, determined to return to it once things had slowed down. Looking back on my favourites concepts I realised that the meaning behind each piece focused way too much onto specific parts of the book and made the design rather exclusive of new readers.

Out of all my designs the 'pube garden' was the most inclusive idea but there was very little else other than body hair to hold it up as a solid concept. So to contrast the crudeness of using pubes in my design I looked into art styles that are feminine and delicate. 

Caitlin Moran comments about a love of old fashioned dress, citing 1950's style as her type of dress 'Not only does it embody the kind of purring, spanky, joyous 1950s soft-porn postcards I have based most of my wardrobe/sexuality on, but I also look dead thin in it too' pg. 94. So I looked into highly feminine styles of art around at the time, so I researched into the highly detailed style of art nouveau. 


I also looked into highly ornate books for suggestions on how to add a classy and detailed touch to my rather blunt concept. Both art nouveau and the book covers contain a lot of detail, filigree patterns and ornate design meaning both styles would work together well within a design. 


I re sketched a revised version of the pube idea using both the researched styles as inspiration. The books offered ways in which I could lay out the front cover, and both the covers and the nouveau styles gave me inspiration of how to add elaborate detail into the design.



As a whole the new design is a contrasting piece with a sense of humour and a political point. The cover is perceived, much like women, as a beautiful decorative thing, however once the design is studied with any great detail you get a streak of crudeness and an out right depiction of 'an old-skool, born to rule, hot, right, grown woman’s muff.' pg 36. It's a funny secret when most people view the design of 'how to be a woman' as a beautiful, elegant object and you alone are giggling in the corner because it's covered in thick and wonderful pubic hairs. In a way I think it represents my opinion of women, bold, beautiful, majestic and fluffy with a good sense of humour. 





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