For the final brief in our 503 module we're asked to produced a printed ad campaign for our websites and to include some element of interactive or augmented design.
To begin with we needed to produce a design board explaining our audience, message or tone that the ad campaign will need to take and to establish that I decided to look into existing ad campaigns for bee conservation projects to analyse their use of colour, type, language and imagery to communicate tone; as well as examples of creative print campaigns and current printed ad trends.
Design Board
Existing Bee/Ad Campaigns
The Great British Bee Count
Hosted by Friends of the Earth the Great British Bee Count set out this year to get people aware and involved in bee conservation and to count the different species of bees spotted over the summer. They produced 'bee bingo' leaflets for people to cross off bee species as they saw them and an app for people to ass their findings to the survey. At the end of the summer they produced an info graphic poster documenting the results.
Keep Britain Buzzing
A campaign to make people plant more seeds from the UK Soil Association containing leaflets, seed packs and small posters.
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After looking at these printed examples I wanted to look as how websites can advertise themselves through printed mediums, however no matter what I search I can only come up with adverts used on websites, in banners etc, so instead I've decided to focus my research into print campaigns I find interesting and beautiful as well as interactive and creative print based designs.
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