I found this project interesting, it felt weird getting back
into the swing of things and I was stumped at one point as I had completely
forgotten how to sketch a layout design, however it was useful to consider my
design process whilst getting back into my design process. So as a welcome back
to work brief, it was a good reintroduction.
Throughout this brief I felt that I was more disciplined and
focused with my work, time management and dedication. Unlike last year where I
felt consistently lethargic and desperate to get home, this year I came at this
brief with a fresh and nice feeling towards hard work- it was a great reward to
be on top of everything from blogging to design. That being said, I still feel
like I could’ve put in more time and effort, especially in the ideas and
development department.
My design and my product, I can say I’m happy with it but on
reflection (as always) I do think I could’ve done more with some of my other
ideas, at least to make it more personal to me. Seeing as in this brief the
client was ourselves, I could’ve really played with language (making it more
personal) and a more personalised concept. Honestly I don’t think my final
product really represents me, it does have hints of my personality with the
hand rendered type and the little illustrations but overall I think it’s too
clean cut to be a true representation of my design process. That being said I
did set out at the beginning of this brief with the intention of producing something
cleaner than I usually do.
The cover is my favourite bit; I love the crease pattern and
the type. This is a big high five worthy achievement for me seeing as I felt,
when initially playing around with the idea of creasing paper and drawing out
the lines, that I was really wasting my time. Goes to show that every seeming
mistake can eventually turn into a happy accident.
So where can I improve for next time, and what I have I
learnt from this project? Well experimenting and taking some risks in order to
develop and play about with ideas is something I’m going to be doing a lot more
of. Throughout the first year I was too scared to play around, as I was
desperate to get it ‘right’, now I’ve got a lot more confidence in myself and
feel I can finally experiment with my ideas and techniques. Allowing myself the
time to experiment and develop ideas is another thing to continue working on.
As I’ve previously mentioned my time management and focus have greatly improved
from last year and this has allowed me the extra time to do some playing
around, instead of rushing to the finish line at the last minute. If I can
continue with this focus to my work and making extra time for experimentation I
can only see my work growing as I continue.
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