What is a canon?
The systems or approaches of a particular practice. In relation to graphic design it refers to ways of organising type and image on the page.
The Golden Ratio
(The Divine Proportion)
1:1.618
A mathematical proportion creating pleasing harmonious construction, found in nature and design.
Creating the golden ratio:
100/1.618= 61.8cm
100=61.8cm + 38.2cm
Ratio of 61.8 to 38.2 is 1:1.1618
100 x 1.61= 161.8
Ratio of 100 to 161.8 is 1:1.618
Reproducing this:
14.5cm width
14.5/1.618= 9 cm
9/1.618= 5.5 cm
5.5/1.618= 3.4 cm
3.4/1.618= 2.1 cm
2.1/1.618= 1.31 cm
1.31/1.168= 0.8 cm
Using the same numbers to produce columns and a grid(and getting it horribly wrong as I do so)
Golden Ratio in graphic design
The National Geographic logo used a golden ration rectangle, the BP logo's circles are created using the golden ratio, Habitat's webpage uses the golden ratio as a layout device.
Van De Graaf Canon
See in early books such as ones published by Gutenberg this canon states that text and type areas are determined by the page.
Adapted versions include Raol Rosarivo's canon where the page is divided into 9ths and Tschciold's who created the harmonious ratio of page size as 2:3.
Reproducing the Canon
Making sure the page was in a 2:3 ratio (10x15cm) and using the canon to draw the text space.
Van De Graff Canon in graphic design
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