I found myself
stumped and split through this brief. Every time I felt certain about an idea
it seemed the majority would pull me in another direction. It was a good lesson
in whether to listen to peer feedback or my own intuition. When it came to my
initial ideas I didn’t feel being obvious with the sketches was a good idea and
I struggled to think of how pints of cake could be represented conceptually or
cleverly. However, when it came to the group crit majority of people said being
obvious wasn’t a bad thing. In a way being obvious probably communicated the
personality of ‘Pints of Cake’ rather than being mysterious and conceptual. The
group themselves are artistic and a little weird so displaying a pint of cake
represents that odd uniqueness well. I was also torn slightly in the crit as
out of all my designs the one I hated most had been selected to be developed
further.
Throughout my
development I worked on the popular choice and grew to like it more, but I
still felt like it was weak, the readability was all messed up and although it
communicated a pint made of cake, it didn’t feel ‘quirky’ enough. Also I
struggled to find a good neutral colour scheme to work with it. Every pallet I
chose looked too feminine and for me I feel that would’ve excluded male
audience members, seeing how this site is creative but not targeted at any
specific gender I felt the design was unsuitable for it’s purpose. Despite this
most people still selected the idea I didn’t over the one I did, but I made the
decision here to stop listening to feedback. I had taken into account most
feedback so far and although some helped, most of it just hindered and confused
me, so I stuck to my artistic intuition and pressed on further with my second
and preferred idea.
After developing my
preferred idea I was then stumped as to how to lay it out. The way I had laid
it out in illustrator made it look good, but when I tried to place it into
various contexts the layout I had first used wasn’t appropriate, it didn’t fit
and it looked very awkward and out on place. So I experimented with different
layout styles, and despite the fact that none of them suited all the contexts
it opened up the potential for the logo to be manipulated into different shapes
for different formats, it made the whole design more flexible. I found the most
suitable layout for the logo was placing inside a rounded square, a design
inspired by beer mats linking the design to the tag line ‘Pub crawl or Pud
crawl’ (I had also wanted to display the logo on icing or dusting on top of a
cupcake, however I didn’t have time, or the culinary and template skills to
produce this).
I feel my final idea
was a suitable design; it was quirky, unique and playful. I feel the
adaptability of the logo makes it useful in a variety of contexts, however the
most appropriate format for it to exist in is a digital one. This I believe is
the designs only downfall, it wouldn’t work very well in black and white and
due to the number of colours it may prove quite expensive to print. Despite
sending the final designs back to the client last week, I still haven’t received
any feedback from them, so this could be an even bigger problem with the designs;
the clients themselves didn’t like them, or find them suitable. I sincerely hope
this isn’t the case and she just hasn’t checked her email yet.
No comments:
Post a Comment