We met up again as a group to go through our ideas and discuss the next stage of the brief. We chose our logo and made some key design decisions including type faces and colour selection. The main concept throughout our design was to link the brand back to the product.
The initial colour pallet I selected focused on shades of brown, taken from images of the pods, however it was decided that to make the brand brighter and convey a more positive tone it would be better to choose a brighter colour. We were keen to keep the pallet inspired by the product and so selected this blue chosen because it's bright, light and positive whilst also being inspired by the product with a hint of environmentalism within it. Using green to represent eco is a concept used often, we wanted to still hint at the natural world but in a more unique way.
We had decided prior to our individual digital development that geometric sans serif fonts were the best choice for our type to represent the pods geometric elements, such as the iconic window. Although I experimented with wide strong typefaces such as univers to represent strength and stability the rest of the group were more keen to use a softer and more approachable type. We settled on Bryant Moo as our main typeface. It still retains the geometric characteristics whilst feeling softer and lighter. It gives the whole logo a sense of airiness which, when paired with the sky blue, makes the design refreshing and light.
After collectively making decisions we discussed what the design needed ti be applied to and organised separate jobs. I offered to take the key branding elements- business cards and stationary, whilst also offering a hand with the product catalogue (which was the main task of Abbie). With Lucy making tweaks to the existing website and producing a flyer.
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