Blocky, wood origin
and geometrical san serif, it has a strong impact on the eye and follows a
distinctly rectangular shape, the ever so slight corners in the O’s and C are
the best ways to see this. This gives the type a to the point and hard
character; it feels modernistic, masculine and minimum, in style design and
most importantly in minimum fuss. As if it’s saying “We’re North Coast are you
coming in or not?”
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