This casual cursive
script is possible one of the most recognisable logos of all time. It’s
decorative brush style and thick strokes make it strong and distinctly Americanised
and this comes along with all the American characteristics, bold, fun, and
colourful. The human quality of script type also attempts to characterise this
font as friendly, it wants you to believe its someone you know- this goes for a
lot of script types, the give letters a ‘human touch’.
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