Monday, 21 April 2014

OUGD404: Type Journal




The type used for the oddka logo is certainly that… odd. It hints at characteristics of serif type with subtle points on the cap height of each letter, but remains in a san serif category. It’s rather angular and pointed and appears to be a tweaked transitional san serif giving the type a sharp character. The slight ‘serif’ at the top of each letter also gives the type an odd sense of movement, as if these are ‘blur lines’ from motion whilst the baseline of the type remains steady and grounded.

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