The type used for the
oddka logo is certainly that… odd. It hints at characteristics of serif type
with subtle points on the cap height of each letter, but remains in a san serif
category. It’s rather angular and pointed and appears to be a tweaked
transitional san serif giving the type a sharp character. The slight ‘serif’ at
the top of each letter also gives the type an odd sense of movement, as if
these are ‘blur lines’ from motion whilst the baseline of the type remains
steady and grounded.
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