This bold blocky font comes from the wood category. It's bold and eye grabbing as a good logo font should be, and it's detailed and decorative to make it more visually interesting. The flicks on the tails give the font a script-like character making it seem, if not drawn by hand, then touched up by hand. The rounded ends of particular stems also look touched up by hand, giving the type a sense of personal craftsmanship and a human touch.
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