Serif and lead, this
type comes from the casting era. However it’s apparent that there have been
modifications made to the original type face, if we look at the base line of
the L’s we can see one has serifs either side of it’s base and the other only
has it on one, why this has been done I’m uncertain, perhaps to give the type a
stronger sense of balance? The type could however also be originated in stone,
the way each stroke tapers, especially apparent on the spine of the S and the
slight and increasing in width serifs very much mirrors the action of a chisel
being eased into stone or rock. The type has a sophisticated look; it’s even
and organised and appears upmarket. It’s a classy character; I can imagine if
personified it would appear as a middle class man wearing a shirt from Slaters,
corduroy trousers and suede loafers, eating Camembert on bruschetta and
generally looking down on the walkers, hula hoops and other crisp typefaces.
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