OUGD404: Type Journal

This thin geometric san serif is incredibly minimal and simple. Though this doesn’t make it boring, it’s height is what gives it a sense of class and intrigue. It gently touches the baseline, like a ballerina on point and feels very light and airy, as if it could be blow away with a simple breath. This gives the type that all-important sense of elegance needed for an upmarket box of chocolates as opposed to the purely information use that geometric san serifs usually are at home in.