Bold and transitional
serif, with the slightest touch of a humanistic quality on the tail of the R
with the subtle tapering/change in stem width. Distinct even stroke widths and
boldness give this type a strong and dominating sense, it feels like the words
are being shouted (this is further exaggerated by the type being all uppercase)
it character is a demanding one because of this, sharp distinct corners don’t
soften the blow of the message either, they make it louder.
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