This transitional san
serif type was chosen because of its lack of tone and personality. It’s there
to show you where the fire exit is, in an emergency the way a message is told
is the least important matter. That being said the bold thick stems and even
strokes do give this type a dominant type of voice, its not questioning the
audience, it’s telling them something. The boldness of it also lends to it
being read easily from varying distances and makes the message clear and
straight forward, there’s very little room for interpretation or doubt.
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