Type aside; I love the
name of this company. The font they use is short and stacked, san serif but
humanist with the slight touch of tapering required for a personal touch. It
feels rather squat and square appearing to reflect a chocolate bar, the word
nom nom coupled with the font choice makes it seem as though you could eat it
in two very easy bites (or, well… noms). The thin, tall and lofty san serif
used below contrasts this; it appears to be geometric, based off of a tall
rectangle that towers stronger than the nom nom symbol, but yet, due to it’s
thin weight it has less of an impact on the eye appearing more as individual
glyphs instead of one solid word.
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