Monday, 21 April 2014

OUGD404: Type Journal




This bold san serif type is minimal and lacks a strong character. This makes it suitable for direction signs and contexts where information is the key subject. It is supposed to deliver a message without a tone attached to it, it doesn’t want to convince you of anything or make you think of feel something whilst reading the text, it just wants to show you where the food centre is. Thank you type for being so to the point.

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