Monday, 21 April 2014

OUGD404: Type Journal




This chunky, funky type has very subtle straight serifs fitting it nicely into the wood category. It’s slightly irregular in it’s x height and cap height giving the type a playful character. It’s irregularities and imperfections give it a slight human touch, however it’s serifs add a touch of authority making the brand as a whole seem respectable but approachable. Overall it’s character is a funky one, it feels fun and playful.

No comments:

Post a Comment