This chunky, funky
type has very subtle straight serifs fitting it nicely into the wood category.
It’s slightly irregular in it’s x height and cap height giving the type a
playful character. It’s irregularities and imperfections give it a slight human
touch, however it’s serifs add a touch of authority making the brand as a whole
seem respectable but approachable. Overall it’s character is a funky one, it
feels fun and playful.
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