Saturday, 5 April 2014

OUGD404: Type Journal


This 3D, hand drawn type was collected from a leaflet. It's san serif, tall and comic book like with it's distinctive drop shadow and thick outline. The hand rendered production gives this type a very informal and human, almost childish quality, that lessens the severity of it's message. It's intended to communicate to an audience like a friend rather than a figure of authority. 

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