Rebranding a Company
For this short one day brief we were asked, in groups, to rebrand a company whose image and style looked a little out of date.
Our group received the Airline and travel company monarch, we made a radical change of the brand by taking the usually regal connotations of the word Monarch and instead using it to represent the Monarch butterfly. We felt this was a better way to represent the company giving it a more elegant feel with closer relations to flying.
It also meant we could come up with a new set of catchy and interesting tag lines to promote the company including:
'Monarch butterflies migrate up to 3000 miles to warmer weather in the winter. They know a thing or two about winter holidays. And do we…'
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