After researching SGC and what the company does and stands for it is now time to come up with a list of requirements needed for the logo design. What are the key points that need to be communicated? What does the company need the design to say?
'Green', it needs to be green, the logo must link someway to environmental thinking.
Professional, being a business targeting businesses there can be room for personal and friendly touches but the design as a whole needs to look smart and fit into it's surroundings.
Personal, although I said it needs to be professional it also needs to be personal, SGC will work alongside businesses and needs to communicate that it is approachable and easy to work with.
Support, similar to personal in a few ways, SGC is a company that will support and guide a business through each step, market research, opportunities etc it supports the business to become better.
Technology, the idea of SGC is to push it's clients into a world filled with technology and energy opportunities to help their business become more energy efficient, the technology will be key in driving companies into the future.
These are the main points, however it's worth noting a secondary of potential connotations used in the design.
Simplicity, intelligence, people, network, future, forward movement, wholeness, change.
No comments:
Post a Comment