Wednesday 2 April 2014

OUGD404: Type Journal

Pop Up Shop Type


A rather nice script font from the logo of a pop up shop. I really like this font despite it being in the script category, the glyphs flow neatly into each other and give the impression of personal and handwritten type. The decorative nature of this type makes it unsuitable for large readable bodies of text but does put it happily in the home of a title, header or decorative font. This type has a light hearted nature with it's smooth curves and decorative flicks and feel very welcoming and friendly whilst maintaining a sense of modernism (it does this through being minimally decorative, in comparison to Edwardian Script or Flemish Script this is positively simple). 

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