This fun typeface is
rather unlike a lot of type used for logos in that it’s all set in lowercase.
This makes the type more personal, like it’s crouched down to your level
instead of standing over and looking down on you (as if the case with type set
in all uppercase) giving the type an overall friendly feeling. It’s diagonal
stem ends and lack of serifs give it an edgier personality and continues to
push this informal and fun feeling making it a typeface that’s up for a laugh
and on your level.
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